Cortez Surf & Paddle

Website Design, Indexing, Search Engine Optimization & Print Media


AboutThe Client

It’s no secret that the Gulf Beaches surrounding Anna Maria Island, Holmes Beach, Cortez & surrounding areas are perfectly designed for water sports and adventure. Fortunately, we stumbled upon the best kayak, canoe, and paddle boarding shop in town. Even better, they offer it all! A one stop shop for all of your surf, skate, and paddleneeds!

When Dan & Rochelle first opened up shop on Cortez Rd. they began thinking creatively about the best ways to serve the area. They listed themselves on Google, set up a basic WordPress site, and began interacting with the community through social media sites. We didn’t find them via the internet though.

About this project

Out of the Blue Marketing was 1st introduced to this shop through the Island Comber Directory, which is designed to connect the tourists with all the local community has to offer. In an attempt to feature every business in the local guide, the are rep suggested that they talk with someone on our team about enhancing their online presence. Getting to know Dan & Rochelle, and understanding their business goals has been such a joy to work on. Both owners truly care about the local ecosystem and do their part in preserving the natural beauty of the area. They’re both adventurous and have tackled their online marketing the same way they do the tides, head on. If ever we have worked with a true DIY entrepreneur, Rochelle is the one! She had spent countless hours marketing the business online, and showed so much appreciation for the efforts that we were willing to invest in the biz, at such a low rate.

We quickly began developing a modern website housing an abundance of information regarding their guided tours (Coastal Paddle Boarding), integrated their inventory, and married their calendar/booking software to the website. They’ve both expressed how pleased they are with the updated styling, and ease of use. Now all of their online components are under one roof, and can be managed from one dashboard. It can be difficult for busy business owners to maintain everything that customers want to see online, and with a little help from OOTB Cortez Surf & Paddle can now focus more of their attention on guiding customers to a happy experience. They’re still very active on social media, and we encourage you to contact them 1st with any surf, skate, or shopping needs in town.

This is a highly competitive area for what they have to offer, but after 1 visit to Cortez Surf & Paddle you’ll quickly see that they have many unparalleled special features to offer the community. Their gentle nature, affordable prices, and general knowledge of each product enables them to offer safe fun for the entire family. Whether you’re a pro or a rookie, they have the best tools and team to help you achieve the level of fun you’re seeking.

We can’t say enough good things about the owners and business model, and look forward to helping them expand their business in the near future. Take a look at and let us know what you think! We love the wood grain background, coastal color schemes, vivid photography, and custom shaped contact buttons. Working with a business like Cortez Surf & Paddle doesn’t really feel like work at all. It feels more like providing a quality service to the vibrant community by connecting eager people to the best shop in town.

If you’re still debating on whether or not an updated wordpress and internet marketing campaign is right for you, take advice from this great company… Don’t just stand there.. PADDLE! In our case, don’t just sit there… ask! The consultations are free, and the payoffs are endless.